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Joolz Sparkes

Copywriter

Words
that 
sparkle

Contiki rebrand, celebrating holiday legends

Research showed that on every Contiki holiday, a member of the group stood out as a real gem. A search went out for #ContikiLegends. Result: Curated user-generated content crafted into compelling stories. The winner's story was made into a film featuring GOT legend Natalie Dorma.

Contiki Legends homepage
Contiki Legends Tweet
Contiki Legends user generated tweet.jpg
Contiki Legends User Generated content
Contiki Legends crafted copy
Contiki Legends winners film
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